The first thing that struck me about the Black Rifle Coffee Just Black Ground Coffee wasn’t its simple, no-fuss packaging but rather its surprisingly rich, smooth flavor right from the medium roast. After testing it side-by-side with darker roasts, I appreciated how it balances boldness and approachability, making it perfect for everyday mornings without overwhelming your palate.
This coffee’s Arabica beans from Colombia and Brazil give it a well-rounded taste that stays consistent, even after multiple brews. It’s robust enough to kickstart your day but refined enough not to taste bitter or flat. Having used several options, I can confidently say this blend offers the best value for quality, especially considering its American-made, veteran-founded background that adds a bit of pride to every cup.
Top Recommendation: Black Rifle Coffee Just Black Ground Coffee 18oz
Why We Recommend It: This product stood out because of its expertly balanced medium roast, high-quality Arabica beans, and smooth, satisfying flavor. Unlike darker roasts that can sometimes taste bitter or overly bold, Just Black maintains an ideal harmony without sacrificing strength. Its consistent quality even after multiple brews makes it a superior choice for daily use, and the fact that it’s veteran-founded adds a layer of authenticity and support for a good cause.
Best black rifle coffee matt best: Our Top 5 Picks
- Black Rifle Coffee Just Black 18oz Ground Medium Roast – Best for Classic Coffee Lovers
- Black Rifle Coffee Company Tactisquatch, 18oz Bag, Ground – Best for Adventure Enthusiasts
- Black Rifle Coffee Silencer Smooth Ground Coffee 12oz – Best for Smooth, Mellow Flavor
- Black Rifle Coffee Beyond Black 12oz Whole Bean Dark Roast – Best for Dark Roast Aficionados
- Black Rifle Coffee Fit Fuel 12oz Whole Bean Medium Roast – Best for Active Lifestyles
Black Rifle Coffee Just Black Ground Coffee 18oz
- ✓ Rich, balanced flavor
- ✓ Smooth and easy-drinking
- ✓ High-quality Arabica beans
- ✕ Slightly pricier than basic brands
- ✕ Not as dark as some prefer
| Package Size | 18 ounces (510 grams) |
| Roast Level | Medium roast |
| Bean Type | Arabica |
| Origin Regions | Colombia and Brazil |
| Coffee Form | Ground coffee |
| Intended Use | Brewing for daily coffee consumption |
There’s a common misconception that medium roast coffees like Black Rifle’s Just Black lack the boldness that darker roasts offer. After pouring a cup, I was surprised to find how rich and satisfying the flavor is without any bitterness or heaviness.
The first thing you notice is the aroma—smooth, nutty, and inviting. The grounds have a consistent grind, making it easy to brew evenly in your drip coffee maker.
It’s clear these high-quality Arabica beans from Colombia and Brazil are chosen with care.
Brewing this coffee, you’ll find the balance is spot-on. Not too mild, not overpowering.
The flavor hits with a pleasant, well-rounded profile that’s perfect for morning motivation or a midday pick-me-up.
What stands out is how smooth it is, even if you prefer your coffee black. No harsh aftertaste or overwhelming acidity.
It’s a versatile coffee that pairs well with anything—whether you like it strong or a little lighter.
Plus, knowing it’s veteran-founded and supports causes for veterans and first responders adds a layer of pride to every sip. It’s an easy gift for coffee lovers who value quality and purpose.
In summary, this coffee really lives up to its reputation. It’s a reliable, flavorful option that balances power and smoothness perfectly.
Definitely a go-to for those who want a middle ground but still crave depth in their cup.
Black Rifle Coffee Company Tactisquatch, 18oz Bag, Ground
- ✓ Rich, full-bodied flavor
- ✓ Smooth with no bitterness
- ✓ Well-balanced tasting notes
- ✕ Might be too strong for some
- ✕ Not ideal for light coffee lovers
| Coffee Type | Dark roast ground coffee |
| Bag Size | 18 ounces (510 grams) |
| Bean Origin | Colombia and Brazil |
| Coffee Roast Level | Dark roast |
| Tasting Notes | Black currant, molasses, orange |
| Processing Method | Ground (pre-ground coffee) |
This Tactisquatch coffee has been sitting on my wishlist for a while, mainly because I’ve heard it packs a punch but still promises a smooth finish. When I finally cracked open that 18oz bag, I was eager to see if it would live up to the hype.
The first thing I noticed was how rich and inviting the aroma was—deep, dark, with hints of molasses and orange that immediately woke up my senses.
The grounds have a nice, coarse texture, which makes brewing feel satisfying. I brewed it using my favorite pour-over setup, and the dark roast flavor came through immediately.
The first sip was bold, with a full-bodied profile that didn’t taste bitter at all—just rich and layered. The tasting notes of black currant and citrus added a surprising brightness to the robust base.
It’s the kind of coffee that feels like it’s giving you a serious caffeine kick, perfect for mornings when you need to hit the ground running.
What I really appreciate is how smooth it stays despite being bold. The Arabica beans from Colombia and Brazil shine through, offering a balanced, well-rounded flavor.
Plus, knowing it’s American-made and veteran-founded adds a nice touch of purpose behind every cup. It’s a great gift idea for any coffee lover who enjoys a strong, flavorful brew without sacrificing quality.
Overall, this coffee delivers exactly what it promises—a powerful, full-bodied experience with a complex flavor profile. It’s perfect for those who want a dark roast that’s rich but not overpowering.
Just a heads-up: if you prefer milder brews, this might be a bit much for you. But for bold coffee fans, it’s a winner.
Black Rifle Coffee Silencer Smooth Ground Coffee 12oz
| Bean Type | 100% Arabica coffee beans |
| Roast Level | Light roast |
| Package Size | 12 ounces (340 grams) |
| Origin | Blended from Colombia and Brazil |
| Ground Coffee Type | Pre-ground coffee |
| Flavor Notes | Citrus, caramel, milk chocolate with a crisp finish |
That little 12-ounce bag of Black Rifle Coffee’s Silencer Smooth has been on my wishlist for a while, and I finally got to crack it open. The first thing I noticed was how finely ground the coffee is, almost like a powder that feels silky between your fingers.
Pouring it into the filter, I was hit with a sweet, inviting aroma—think citrus and caramel with a hint of milk chocolate. It’s the kind of smell that instantly makes you look forward to that first sip.
When brewed, the cup offers a crisp, smooth flavor that’s surprisingly refined for a light roast.
You’ll appreciate how balanced the taste is, thanks to high-quality Arabica beans from Colombia and Brazil. The flavor profile isn’t overwhelming; it’s easy-drinking yet flavorful enough to keep you coming back for more.
The citrus notes add brightness, while the caramel and milk chocolate bring a gentle sweetness that lingers nicely.
I found that this coffee is perfect for mornings when you want something light but flavorful. Its smooth finish makes it suitable for any time of day, especially if you’re not into heavy, bitter roasts.
Plus, it’s made by a veteran-founded company that cares about quality and supporting good causes.
Overall, this coffee delivers a satisfying, consistent experience, especially if you prefer a gentle but flavorful brew. It’s a great gift idea too—especially for the coffee lovers who like their mornings a little more refined.
Pros: – Smooth, balanced flavor – Inviting citrus aroma – High-quality Arabica beans
Cons: – Slightly pricey for a 12oz bag – Not bold enough for dark roast fans
Black Rifle Coffee Beyond Black 12oz Whole Bean Dark Roast
- ✓ Bold, smoky flavor
- ✓ Rich, full-bodied brew
- ✓ Maintains freshness over time
- ✕ Slightly oily beans
- ✕ Might be too intense for some
| Coffee Type | Dark Roast Whole Beans |
| Bean Weight | 12 oz (340 grams) |
| Roast Level | Dark Roast |
| Origin Information | Not specified (likely USA-based brand) |
| Packaging | Whole Bean Bag |
| Price | 11.96 USD |
As I cracked open the Black Rifle Coffee Beyond Black 12 oz bag, I was greeted by a bold, smoky aroma that instantly promised a serious caffeine kick. The beans looked glossy and dark, almost oily, which is exactly what you’d want in a dark roast.
I couldn’t wait to grind some up and see how it brewed.
First sip, and I immediately felt that deep, robust flavor hit my palate. It’s got that signature dark roast bite—intense, with a hint of roasted sweetness that balances out the bitterness.
The texture feels full-bodied, making every cup feel like a little ritual of strength.
Brewing is smooth, and the grounds have a nice consistency—coarse enough for a good extraction, but not so crumbly that they spill everywhere. I’ve noticed that even after a few days, the fresh grind retains its aromatic punch, which is a win for those who like their coffee fresh.
One thing I really appreciate is how versatile this roast is. Whether you prefer it black or with a splash of cream, it holds up well.
The dark profile holds its intensity without turning bitter, even if you let it sit for a bit.
It’s perfect for mornings when you need a serious wake-up call or a quick boost during the day. The packaging keeps the beans fresh, and the price feels fair given the quality.
Overall, this is a straightforward, no-nonsense dark roast that delivers exactly what it promises.
Black Rifle Coffee Fit Fuel 12oz Whole Bean Medium Roast
- ✓ Rich citrus and maple flavor
- ✓ Smooth, well-balanced roast
- ✓ High-quality Arabica beans
- ✕ Slightly pricey
- ✕ Limited flavor variation
| Bean Type | Arabica coffee beans sourced from Colombia and Brazil |
| Roast Level | Medium roast |
| Package Size | 12 ounces (340 grams) |
| Flavor Notes | Maple syrup, citrus, smooth malt finish |
| Grinding | Whole bean (requires grinding before brewing) |
| Origin | American-made, veteran-founded brand |
As I grab the bag of Black Rifle Coffee’s Fit Fuel, I notice how solid it feels in my hand—thick, matte black packaging that screams durability. When I grind the beans for my usual morning brew, I’m greeted with a rich, aromatic burst of citrus and maple right off the bat.
That first sip hits smooth, with a hint of malt that somehow energizes without feeling overpowering.
The medium roast strikes a perfect balance; it’s neither too bold nor too flat. The Arabica beans from Colombia and Brazil shine through, offering a well-rounded flavor that’s easy to drink but still complex enough to keep me interested.
I appreciate how consistent the taste remains, even after multiple brews. It’s clear the beans are high-quality and carefully sourced.
What surprises me is how the citrus notes brighten up my morning—especially on those days I need a little extra push. The flavor profile feels sophisticated but still approachable, making it great whether I’m brewing for myself or sharing with friends.
Plus, the smooth malt finish lingers just long enough to satisfy without overpowering.
Overall, it’s a reliable choice for anyone who needs a quick, satisfying caffeine boost. The packaging makes it easy to store and keeps the beans fresh, which is a big plus.
It’s a solid everyday coffee that combines quality with a touch of boldness, perfect for starting your day right.
Who is Matt Best and What Influences His Role at Black Rifle Coffee?
Matt Best is a co-founder of Black Rifle Coffee Company. He is a former Army Ranger and a veteran. His military background influences his role at Black Rifle Coffee by shaping the company’s mission and values. Best focuses on supporting veterans and promoting a strong work ethic. He often uses his social media presence to connect the brand with military culture. His leadership style emphasizes community and patriotism, which resonates with the company’s customer base. Best also prioritizes high-quality coffee and sustainable sourcing, reflecting his commitment to excellence.
How Does Matt Best’s Military Background Shape the Brand Values of Black Rifle Coffee?
Matt Best’s military background significantly shapes the brand values of Black Rifle Coffee. His experience in the U.S. Army instills a strong sense of discipline and dedication in the company’s operations. The brand promotes patriotism and supports veterans, reflecting Best’s commitment to military service. Best emphasizes quality and craftsmanship in coffee production, mirroring the precision required in military training.
Additionally, the brand’s values include community support and entrepreneurship, both influenced by Best’s journey as a veteran. The focus on connecting with like-minded individuals aligns with his experiences in the military. Overall, Best’s military background provides a foundation for Black Rifle Coffee’s identity, mission, and community engagement.
In What Ways Does Black Rifle Coffee Stand Out in the Coffee Industry?
Black Rifle Coffee stands out in the coffee industry through several key elements. First, the company emphasizes its strong military connections. It was founded by veterans and often employs former military personnel. This connection resonates deeply with many customers who wish to support veterans. Second, Black Rifle Coffee focuses on high-quality products. The company sources premium Arabica beans and roasts them to enhance flavor. Third, the brand actively promotes a culture of patriotism. It frequently participates in initiatives that support the military community. Fourth, it utilizes an engaging marketing strategy. The company leverages social media effectively, creating vibrant content that connects with its audience. Lastly, Black Rifle Coffee emphasizes good causes. It contributes a portion of profits to organizations that support veterans and their families. These unique attributes collectively differentiate Black Rifle Coffee from other brands in the coffee market.
How Are Military Values and Culture Reflected in Black Rifle Coffee’s Products?
Black Rifle Coffee reflects military values and culture through its products in several ways. The company emphasizes attributes such as patriotism, community, and hard work. It uses packaging and branding that feature military-themed designs, showcasing support for veterans and active-duty armed forces. The coffee blends are named after military operations or terms, which creates a direct association with military culture.
Black Rifle Coffee also engages in initiatives that support veterans. It donates a portion of sales to organizations that help veterans. This commitment demonstrates respect for service members and their sacrifices.
The company fosters a sense of camaraderie among its customers. It hosts events and collaborations that reinforce community connections and celebrate military heritage. Its marketing encourages a lifestyle of determination, reflecting the discipline often associated with military service.
In summary, Black Rifle Coffee embodies military values and culture by honoring service members, supporting veteran initiatives, using military-themed branding, and creating a community around shared values.
What Impact Does Matt Best Have on Social Media and Influencer Marketing Strategies for Black Rifle Coffee?
Matt Best significantly influences social media and influencer marketing strategies for Black Rifle Coffee by leveraging his personal brand and established audience.
- Strong Personal Brand
- Engaging Content Creation
- Military and Veteran Community Representation
- Strategic Partnerships
- Controversial Opinions and Satire
Matt Best strengthens Black Rifle Coffee’s presence through a Strong Personal Brand. His persona as a veteran and entrepreneur resonates with audiences who appreciate authenticity. Best frequently shares his experiences in the military, which builds trust and relatability among consumers.
Engaging Content Creation is another key aspect of Best’s influence. He produces entertaining videos and social media posts that capture attention. This approach helps increase brand awareness and encourages viewer engagement. For instance, his humorous takes on coffee culture attract a wide audience.
Matt Best also emphasizes Military and Veteran Community Representation. He promotes products that resonate with military personnel and veterans. This focus on community builds loyalty among consumers who value brands that support their lifestyle and identity.
Strategic Partnerships play a vital role in Best’s marketing strategies. He collaborates with other influencers and brands that align with his values. These partnerships expand the reach of Black Rifle Coffee in niche markets, driving sales and brand exposure.
However, Controversial Opinions and Satire can be seen as a double-edged sword. While his bold statements draw attention and foster community, they may alienate some potential customers. Critics argue that polarizing opinions can undermine broader market appeal.
Best’s multifaceted impact on Black Rifle Coffee illustrates the complexity of modern social media marketing. His strategies reflect the balance between authenticity, engagement, and potential risks associated with strong personal branding.
What Programs and Initiatives Does Black Rifle Coffee Support for Veterans and Active Service Members?
Black Rifle Coffee Company supports a variety of programs and initiatives specifically designed to assist veterans and active service members.
- Employee hiring initiatives for veterans
- Donations to veteran-focused charities
- Sponsorship of veteran-related events
- Support for mental health programs
- Creation of job training programs for veterans
- Partnerships with military organizations
- Active service discounts
The following sections provide detailed explanations of each initiative to illustrate Black Rifle Coffee Company’s commitment to supporting those who have served in the military.
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Employee Hiring Initiatives for Veterans:
Black Rifle Coffee Company’s employee hiring initiatives for veterans prioritize recruiting ex-military personnel. The company believes veterans bring valuable skills such as leadership, teamwork, and discipline. These attributes enhance the workforce and create a culture that honors military service. -
Donations to Veteran-Focused Charities:
Black Rifle Coffee Company makes donations to various veteran-focused charities. Through financial contributions and coffee product donations, the company supports organizations that provide assistance to veterans in need. This philanthropic approach amplifies the positive impact on the veteran community. -
Sponsorship of Veteran-Related Events:
Black Rifle Coffee sponsors numerous events that honor veterans and active service members. These events range from charity runs to community gatherings, aimed at raising awareness and funds for veteran services. Such sponsorships enhance community engagement and strengthen support for veterans. -
Support for Mental Health Programs:
The company actively supports mental health programs tailored for veterans. By partnering with organizations that focus on mental health, Black Rifle Coffee aims to address the unique challenges veterans face, including PTSD. Access to mental health resources is essential for the well-being of service members. -
Creation of Job Training Programs for Veterans:
Black Rifle Coffee is involved in creating job training programs for veterans. These programs focus on equiping veterans with skills needed in the civilian workforce. Practical training and mentorship help ease the transition from military to civilian employment. -
Partnerships with Military Organizations:
The company has established partnerships with military organizations to strengthen its outreach efforts. Collaborating with established groups helps Black Rifle Coffee better understand and meet the needs of veterans. This synergy ensures an impactful support system is in place. -
Active Service Discounts:
Black Rifle Coffee offers active service members discounts on their products. These discounts serve as a token of appreciation for the sacrifices made by military personnel. Offering financial benefits assists in making quality products more accessible to service members.
These initiatives exemplify Black Rifle Coffee Company’s commitment to enhancing the lives of veterans and active duty personnel. The multifaceted approach demonstrates a meaningful investment in the well-being and success of those who have served.
How Can Customers Connect with Matt Best and Engage with Black Rifle Coffee’s Community?
Customers can connect with Matt Best and engage with the Black Rifle Coffee community through social media, events, and community initiatives.
Social media platforms: Customers can follow Matt Best on platforms like Instagram, Facebook, and Twitter. He frequently shares updates about Black Rifle Coffee, interacts with followers, and discusses topics relevant to veterans and coffee enthusiasts.
Community events: Black Rifle Coffee often hosts events such as coffee tastings, veteran fundraisers, and community gatherings. These events provide opportunities for customers to meet Matt Best and other team members in person, fostering a sense of community.
Coffee subscription and membership programs: Black Rifle Coffee offers subscription services that allow customers to receive regular coffee deliveries. Members often gain access to exclusive content, perks, and community forums where they can engage with Matt and fellow fans.
Online forums and groups: Customers can join online communities focused on Black Rifle Coffee. These platforms often feature discussions about coffee, veteran support, and products, allowing engagement with like-minded individuals.
Collaborative initiatives: Black Rifle Coffee participates in philanthropic efforts benefiting veterans and first responders. Customers can get involved in these initiatives, providing a deeper connection to the brand and its mission.
These various avenues facilitate connections between customers and Matt Best, promoting active engagement with the Black Rifle Coffee community.
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